Meijer LPGA Classic
What better spokesperson for a professional golf/family fun/fundraising event than a tiny fan giving an almost professional presentation?
Agency: Doner
ECD: Steve Osterman
CD: Andrew Hajjar
Sr Copywriter: Aaron Carey
Art Director: Sam Yono
Copywriter: Mia Raico
TV
Gracie’s Powerpoint
One of the greatest joys of working on this spot was getting to design a powerpoint presentation from the mind of a child. Bad masks and crops, fuzzy images, questionable font choices…all fair game.
Social
Design System
We developed a system for non-TV creative (including OOH, digital, and in-store pieces) that bridged a gap between the identities for the Meijer LPGA Classic and the larger Meijer brand.
Our green grass background for all graphic elements both alludes to the golf course while connecting to the solid color backgrounds that define the Meijer campaign look
OOH
Digital
In-Store
