To reach the most technology averse consumers, Amazon will launch a series of classic print ads.

Out of home ads will show when and where Alexa can help.

Town criers at modern public transportation stops will publicly announce schedule updates, weather, time, and other news, reminding people that anything a crier can do, Alexa can do better.

Amazon will redesign the webpage for the Echo to introduce Alexa.

Amazon will offer promotional packaging for the Echo and its variants.