When words fail us, pictures can help. We need them to tell stories.
Say more with Canon.
Canon will launch the campaign with pop up newsstands.
Partnering with major publications, front pages will be wiped blank with a message from Canon inside.
Photographers will ask passersby and offer them impromptu photoshoots, but reveal unique front page portraits instead.
Print ads will remind the public of the impact photography has and how much more a photo can say.
On social media, Canon will share inspiring portraits that inspire the world to speak and shape our stories.
Canon will further comment on the stakes of photojournalists face on Twitter using their cameras to capture important moments.
Copywriter: Nino LaCorte