Despite high rankings in education, economics, and more, Indiana is not exactly known for being cutting-edge.
Through our campaign and rebrand of the Indiana Economic Development Corporation (IEDC), we set out to prove that Indiana is not just another boring midwest state. Indiana is for the bold.
Agency: Doner
ECD: Steve Osterman
CDs: Angelo Patrona, Liam Soren
Senior CW: James McAlister
Designers: Caroline Digel, Christopher Kelley
We showed off stats about Indiana in airport ads across the country (and poked some fun at other states).
On social, we targeted everyone from students to big business decision makers.
Our Design Approach