A dog's separation anxiety when their owners are away can lead to destructive chewing.

Keep calm. Chew Kong.

 

A subway car wrap will remind commuters what their nervous dogs are doing at home.

Stuffing food inside a kong helps dogs keep calm longer. 
Kong will share recipes on Instagram for stress eating treats.

Recipe cards will also be available to grab at grocery stores.

Shoppers will see in store ads next to items a dog might nervously destroy.

Signs at dog parks will remind owners that moments outside are short compared to long days home alone.

Dogs like to stop at trees, fire hydrants, and other interesting objects during their walks.
Kong will place stickers and signs at these spots.