Nando’s will embrace fire on twitter by responding to flamers, inviting them to try their own fiery sauce.

In store, customers will receive badges based on the heat level of their food order.

Nando’s will award customers who order the hottest sauce with custom lighters, encouraging them to keep the fire burning.

Mouth first aid kits with lemon, sugar, and crackers will be supplied as well to build up excitement.


Fireshows outside restaurants will further celebrate flames.


Nando’s will continue the fire show with three-dimensional billboards shooting sparks into the night.

Copywriter: Danny Carlon