Nando’s will call out flamers on twitter, inviting them to try their own fiery sauce.

Nando’s will award users that accept the Peri-Peri challenge with custom lighters, encouraging them to keep the fire burning.

In store, badges will be included with food orders based on heat level.

Mouth first aid kits with lemon, sugar, and crackers will come with the hottest orders.

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Passersby will also be treated to fire shows outside restaurants.

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Nando’s will continue the fire show with billboards shooting sparks into the night.

Copywriter: Danny Carlon